Practically three years after launching as a competitor to Twitter (now X), Threads has reaches 500 million month-to-month lively customers, the corporate introduced Tuesday. The Meta-owned social platform additionally introduced a collection of latest options launching as we speak, together with a “Your Algo” software that lets customers management what they see of their feed.
The brand new Your Algo characteristic builds on the platform’s “Dear Algo” software launched in February, which lets customers inform Threads what they need to see kind of of of their feed by posting a public publish equivalent to, “Expensive Algo, present me extra posts about podcasts.” With the brand new Your Algo characteristic, customers can privately management what they see of their feed with out having to share a public publish.
You may inform Threads you need to see kind of of sure matters and select how lengthy the request lasts: one, three, or seven days. Solely you’ll be able to see the requests.
Your Algo is rolling out as we speak within the U.S., Canada, UK, Australia, and New Zealand.
By permitting customers to briefly affect what seems on their feeds, Threads features an edge over X and different opponents by providing a characteristic that isn’t out there on rival platforms.
Threads can also be bringing “Communities” out of beta and including new requested options for it. Launched last year as a method to tackle X, the characteristic give customers devoted areas inside the app the place they’ll delve deeper into conversations on matters that matter to them like basketball, tv, Okay-pop, books, and extra. Now, customers will be capable of discover communities by way of a brand new “Communities Hub.” Moreover, communities now have their very own distinct icons to make it simpler to identify and acknowledge them.
“The Discovery Hub is a method for us to attempt to get communities in entrance of extra folks,” Instagram head Connor Hayes informed TechCrunch. “We observed that when people use the app with a transparent goal and so they discover their folks within the app shortly, it’s only a higher expertise for them. One of many challenges that they’ve had since we launched that characteristic over the past yr was that it’s onerous to organically discover the communities that matter to you generally. So, the Discovery Hub is an enormous one.”
Threads additionally introduced that it’s increasing Stay Chats to extra communities alongside the power to co-host chats and quote moments to your feed. Launched in April, Live Chats permit for real-time conversations throughout cultural occasions just like the Fifa World Cup. By July, all communities will be capable of begin Stay Chats.
“One of many constructive items of suggestions that we get from lots of people about Threads is that they recognize the quietness of the app in a world the place numerous social is video-centric and loud. And so these Stay Chats have been a pleasant second display screen companion expertise for those that are watching stuff, however need to comply with together with commentary whereas they achieve this,” Hayes mentioned.
The enlargement of Stay Chats will assist Threads shut the hole with X in relation to real-time conversations. In contrast to X, which has lengthy served as a world “city sq.” of kinds for breaking information and dwell occasions, Threads lagged behind X by way of relevance and timeliness when it first launched as a result of it lacked lots of the options that X had, equivalent to sturdy search, hashtags, and a chronological feed. Nevertheless, it has added these options over time, and is now seeking to higher compete with X by way of the addition of a characteristic that even the Elon Musk-owned app doesn’t have.
By way of the brand new MAU milestone, it reveals that Threads was ready so as to add 100 million month-to-month customers up to now 10 months, as the corporate mentioned in August 2025 that it had 400 million monthly active users.
Threads’ progress comes because the platform has shipped quite a few new options over the previous yr, equivalent to DMs, ghost posts, desktop messaging, and extra.
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