Replace July 16, 2026 (3:00 am PT): OnePlus stated that the corporate received’t launch new merchandise in Europe and North America.
“After cautious evaluation, OnePlus will now not launch new merchandise in Europe and North America. All customers’ rights and pursuits, together with after-sales assist and software program updates, will stay absolutely assured,” it stated in an announcement to TechCrunch.
Amid rising client electronics costs and gradual demand for brand new purchases, Android cellphone maker OnePlus plans to wind down its U.S. and Europe operations this week, based on a report from Bloomberg.
The report cited a supply saying that OnePlus’ shuttering of its U.S. and European outlets is a part of a company rejig at father or mother firm Oppo. It additionally famous that OnePlus will wind down its operations in India, one in every of its largest markets outdoors China.
OnePlus was began by Pete Lau and Carl Pei in 2013 to make inexpensive Android telephones for tech lovers. Over time, the corporate expanded the vary of choices and that created international demand for its merchandise. Pei left the company in 2020 to start Nothing. As the worth of the corporate’s flagship telephones elevated, OnePlus additionally ventured into extra inexpensive telephones with its Nord series.
Analytics corporations like IDC and Counterpoint have predicted that smartphone shipments are going to say no by greater than 13% in 2026 as a consequence of a restricted provide of reminiscence chips that’s been described as RAMageddon.
Oppo confronted a double-digit cargo decline year-over-year for the second quarter of 2026, based on a report by Counterpoint. It famous that the corporate confronted “softness throughout most of its key markets” due to weak demand.
The corporate plans to proceed working OnePlus in China and promote Realme telephones overseas in areas just like the Nordic area, the place it has proved profitable, based on the Bloomberg report.
Counterpoint stated that the corporate’s shipments to different corporations have dwindled within the final yr. The agency stated that its cargo share to U.S. dropped under 1% final yr.
“OnePlus constructed its title because the “flagship killer” — high-end specs, mid-range value, and aggressive international growth. That progress period’s over. The corporate is now doubling down on China and retreating from the remainder of the world,” Counterpoint’s senior analysis analyst Maurice Klaehne advised TechCrunch.
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