Substack announced on Wednesday a brand new function known as “Reply Guidelines,” designed to offer creators higher management over how their audiences are in a position to reply.
With the function, creators can set up particular pointers for feedback on their posts, in Notes, or in Chat. These pointers would possibly embrace requests to remove AI slop or profanity, or one thing foolish like solely requiring replies in haiku kind.
Substack explains that the system learns from customers’ actions, akin to after they cover replies, and can mechanically filter out feedback that don’t match the creator’s preferences. Creators keep visibility over these hidden replies and have the choice to unhide them if they modify their minds.
At the moment, Reply Guidelines can be found for all English-language publications.
Substack has all the time gone for a decentralized moderation strategy, the place writers are chargeable for policing their very own communities. Creators have entry to instruments akin to the choice to lock posts or threads to stop further feedback, remark deletion, and the power to ban or droop customers when crucial.
The brand new function could scale back the necessity for creators to sift by each remark manually.

Nevertheless, it’s essential to notice that Substack has confronted criticism relating to its content material moderation practices, particularly relating to far-right newsletters. Critics argue that the platform’s extra lenient strategy permits dangerous rhetoric to thrive. In at the moment’s announcement, Substack appeared to handle this and underscored its dedication to fostering various on-line communities, regardless of the challenges this entails.
As Substack places it, “Since its founding, Substack has sought to create the very best circumstances for cultures of many types to flourish on-line. Reaching this usually entails troublesome trade-offs, however alongside our core mannequin—the place we solely earn when writers, artists, journalists, musicians, and others earn—we’ve managed to carve out a novel path relative to different platforms.”
This 12 months, Substack has rolled out a number of updates to its platform, together with a built-in recording studio for creators to pre-record and publish movies. It additionally launched a TV app for subscribers to observe video posts and livestreams on their front room screens.
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