Peacock is the newest streaming service to boost costs, with its least expensive ad-supported “Choose” plan rising from $7.99 to $8.99 per 30 days. The ad-supported “Premium” tier now prices $12.99 per 30 days, up from $10.99, whereas the ad-free “Premium Plus” plan is rising from $16.99 to $19.99 per 30 days.
The worth hikes will go into impact August 18 for brand spanking new and returning subscribers. Present subscribers will see the elevated costs on their subsequent billing date after September 17.
“These worth modifications permit Peacock to proceed to create the very best expertise for its viewers, stay aggressive within the market, and ship distinctive content material throughout all genres,” the corporate wrote on a support page.
Present annual subscribers and customers with energetic promotional gives will maintain their present charges till their plans or promotions expire.
Peacock has added new features to its streaming service in current months, together with an AI-powered “Bravoverse” vertical-video feed with clips from franchises like “The Actual Housewives” and “Vanderpump Guidelines.” The service can be including a function that may finally let followers stream stay video games in a vertical format that makes use of real-time AI-driven cropping optimized for cellphone screens.
The streamer not too long ago launched two new thriller video games, Legislation & Order: Clue Hunter and Public Eye, which each come from AI gaming startup Wolf Games.
Final month, NBCUniversal announced a partnership to deliver Peacock’s Premium plan to YouTube Premium subscribers within the U.S. beginning in early 2027.
Launched in 2020, the streaming service reported its first-ever profitable quarter final month, as subscribers grew to 48 million, pushed by the NBA playoffs, FIFA World Cup, and “Love Island.”
Peacock, like different streaming providers together with Netflix and HBO Max, has been steadily elevating its costs lately, with its most up-to-date worth hike taking impact in July 2025, when costs elevated by $3. The most recent improve marks the platform’s fourth worth hike in 4 years.
Once you buy by hyperlinks in our articles, we may earn a small commission. This doesn’t have an effect on our editorial independence.
