Muse’s traction is surging, fueled by Meta’s promotion of the AI app at its annual developer convention this week and robust early opinions that praised its polished design and extremely succesful AI model beneath the hood.
Initially of the week, Muse had surpassed 2.5 million downloads since its September 8 launch. Now, the app has amassed greater than 3.4 million downloads, in line with the latest estimates from market intelligence agency Sensor Tower.
The set up numbers are solely present as of the agency’s Thursday estimates, which might lag behind real-world adoption.
Which means they don’t even seize the total impression of the massive push Muse acquired at this week’s Meta Join convention, the place the social community firm announced a range of upcoming features for the brand new AI app, together with video chat with the Muse avatar, assist for laptop use on the Mac, a devoted e mail tackle, extra companions and connectors, and plans for good glasses integrations.
Estimates from different market intelligence companies present Muse with equally sturdy traction, although their numbers fluctuate fairly a bit. Apptopia, for instance, places Muse’s whole variety of downloads thus far at 4.3 million. (Muse is at the moment solely accessible within the U.S. and Canada). It estimates that 2.6 million of these have been on iOS alone.
In the meantime, one other agency, Appfigures, says it sees Muse installs at roughly 2.3 million as of Thursday, virtually evenly break up between iOS and Android.
Sensor Tower additionally has visibility into each day lively customers for the Muse app following the Meta Join convention. It discovered that determine climbed 27% on Wednesday after the occasion wrapped.
Earlier than the convention, Muse was already off to a powerful begin. Sensor Tower stated the app reached an estimated 2.8 million downloads in its first two weeks on the app shops. Throughout that point (September 8 to September 17), the Muse app averaged 55% day-over-day progress in downloads. For comparability, ChatGPT averaged 24% day-over-day obtain progress in its first 10 days after launch. Obtain progress for Claude and Grok, in the meantime, declined throughout their respective launches.
On Friday, September 18, Muse climbed to the highest of the U.S. App Retailer and has retained its rating ever since. It additionally reached the highest spot on the Google Play Retailer on September 19, and stays there right now.
Whereas a lot of Muse’s traction up to now is natural, the app can be benefiting from the identical cross-platform promotion that helped one in every of Meta’s newest social apps, Instagram Threads, prime 500 million month-to-month lively customers. That’s, Meta is advertising the app to current Fb and Instagram customers.
Nevertheless, as Meta’s Head of Threads, Connor Hayes, not too long ago advised Business Insider, Meta’s strategy to advertising Muse differs from its strategy with Threads. Whereas Threads additionally offers in user-generated content material that Meta can match to customers’ pursuits when working its cross-promotions, the trick with Muse is to construct promotional items that may showcase one thing the AI agent can do for the consumer, based mostly on Meta’s understanding of what could be helpful or useful to them particularly.
Sensor Tower’s knowledge signifies that Meta rolled out home advertisements selling Muse on September 9, a day after its launch. Inside 10 days, Muse acquired the vast majority of home promoting promotions throughout Meta’s properties, forward of promotions for Fb, Instagram, and WhatsApp. Meta has additionally begun promoting Muse on cell advert networks and different social networks, together with Reddit, TikTok, and YouTube.
By Tuesday, September 22, Muse ranked among the many prime 10 manufacturers by promoting spend, Sensor Tower stated.
Nonetheless, Muse’s progress can’t be chalked as much as Meta’s advertising efforts alone, as advertisements selling the app solely account for six% of the advert impressions from launch by way of September 19.
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