Ford’s next-generation electrical truck will likely be referred to as Fathom, and it’ll begin at $28,350 when it goes on sale in 2027, the corporate stated on Thursday.
A “vacation spot and supply” price will convey that worth as much as $29,945, placing the Fathom simply beneath the $30,000 mark that Ford has focused because it first began talking more openly concerning the undertaking in 2025.
The truck, when it arrives subsequent 12 months, represents a significant wager for Ford. It’s the automaker’s second all-electric truck after the F-150 Lightning (third, if you happen to rely the limited-run Ranger EV from the late Nineties). However like lots of its friends, the corporate has dramatically pulled again on its once-ambitious plans to construct electrical autos.
The Fathom is the primary automobile Ford is constructing on its new “Common EV Platform,” or UEV, which can energy quite a lot of totally different EVs and entails a brand-new assembly line process meant to chop prices. It’s an try by CEO Jim Farley to attempt to catch as much as class chief Tesla, in addition to the numerous Chinese language EVs that he’s argued towards permitting into the U.S. market — all whereas constructing the truck in Louisville, Kentucky.
Deliveries start in “fall 2027,” and Ford stated on Thursday that it received’t reveal the truck till “early 2027,” which is when it’ll begin taking pre-orders.
We do have some particulars, although. Ford has already stated the Fathom will have Apple Maps constructed into its working system, and on Thursday, the corporate stated the truck will assist Android Auto and Apple CarPlay. Notably, it’ll not assist Apple’s next-generation CarPlay Extremely.
The Fathom could have 5 seats, which is extra inside house than a Toyota Rav4; a “giant, high-resolution contact display screen,” and a “digital automotive key.” Will probably be able to bidirectional energy, very similar to the Lightning and the hybrid F-150.
Each Fathom may also be “BlueCruise-capable,” that means it’ll include the tech built-in, however consumers will possible should pay additional to allow Ford’s hands-free superior driver help system. The truck is meant to have a more moderen, extra highly effective model of BlueCruise that Ford says will finally be able to dealing with supervised driving from start line to vacation spot. Eyes-off driving is anticipated in 2028.
The Fathom’s beginning worth additionally solely consists of the “customary vary” lithium iron phosphate battery pack. Ford hasn’t but stated what number of miles the truck can drive on a single cost.
Ford stated the identify represents “a deep understanding of the one who would drive” the truck, and the way their “motivations look just a little totally different from the standard truck buyer’s.”
“[T]he identify needed to do greater than sound good. It needed to seize a mindset, shifting the main target from specs to a spirit of adaptability,” the corporate wrote.
Electrical vans haven’t completed terribly properly within the U.S.. The Lightning solely moved just a little greater than 10,000 models in its best quarter, and although Tesla’s Cybertruck had a better peak, it has since crashed out.
Ford is playing by selecting the truck type issue for its first UEV platform automobile. However there are some inherent upsides: The Fathom and different autos constructed on the platform would be the first that Ford has designed from the bottom up to make use of electrical powertrains. That ought to imply fewer tradeoffs on vary, effectivity, and total packaging of the automobile.
Each the Fathom and UEV have been within the works for just a few years. It began as a skunkworks undertaking that Farley tasked former Tesla exec Alan Clarke with main, as TechCrunch first reported in 2024. The group is flush with talent from Rivian, Tesla and Apple’s now-defunct automotive undertaking, and has purportedly been working in isolation in Los Angeles, separated from the bureaucracy of the remainder of the corporate.
All of this possible contributed to getting the Fathom’s beginning worth to simply underneath $30,000, a significant accomplishment in a market the place the typical new automotive prices $50,000. The truck received’t have numerous competitors in that vary — it’s primarily going up towards simply the spartan, Jeff Bezos-backed Slate pickup, and some non-truck EVs just like the Chevy Bolt.
Ford has discovered a ton of success with its small, low-cost Maverick pickup, which is available in each inner combustion and hybrid powertrain variants. The Fathom is an try to bottle that lightning, with out going the best way of the Lightning.
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