Bluesky CEO Toni Schneider teased long-term plans on Monday when he shared that the corporate has utilized to make “.bsky” an web area suffix, like .com or .org. If accredited, customers will be capable of flip their longer social handles into shorter, cleaner domains.
For example, as an alternative of @sarahp.bsky.social, my deal with may in the future turn into simply “sarahp.bsky.”
That might depart Bluesky room to innovate round person profiles, turning them from a easy web page that homes somebody’s bio and their posts right into a extra complete private residence web page that establishes somebody’s on-line presence.
Bluesky’s software hasn’t been accredited but. Schneider stated that ICANN (Web Company for Assigned Names and Numbers), the nonprofit that oversees domains for the web, will publish the functions for the brand new domains on October 7, 2026, and Bluesky’s request will probably be amongst them. It’ll take 18 to 24 months for the method to be accomplished.
Reached for remark, Bluesky stated it hasn’t finalized how .bsky domains could be requested, registered, or distributed, however the firm did say it had no plans to both promote or monetize the domains.
That’s a notable choice provided that area registration is usually a worthwhile enterprise that might function a possible income stream for a startup that has raised significant funds however isn’t (yet?) producing advert income.
Nonetheless, Bluesky says promoting domains goes in opposition to its perception in an open internet.
“Domains are a giant a part of the open internet, as they permit customers to regulate their very own on-line id,” stated Rose Wang, Bluesky’s COO, in a remark shared with TechCrunch. “Bluesky was constructed on the idea that it’s best to personal your presence on-line, not hire it from a platform that may take it away.”
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