Open social community Bluesky is as soon as once more increasing past its flagship app. At TechCrunch Disrupt 2026 on Thursday, the corporate introduced the launch of a brand new software that enables creators to make web sites, quizzes, video games, polls, and different interactive experiences.
The software is an enlargement of Attie, Bluesky’s more experimental platform, which initially provided AI-powered know-how for constructing customized social feeds. With its new creation capabilities, the thought is to permit on a regular basis customers to create the form of experiences that beforehand solely software program builders might construct.
These user-created video games, websites, and different experiences may even dwell on the identical AT Protocol (ATProto) that powers Bluesky and different decentralized social apps that make up the decentralized social net referred to as the Ambiance.
Bluesky CEO Toni Schneider shared the information of Attie’s new capabilities throughout an interview at Disrupt, saying, “We’re including a function to our Attie product that means that you can construct websites and social experiences once more for a gaggle of individuals. So consider it as … social vibe coding or vibe coding on your neighborhood.”
The exec, a former CEO of Automattic and a associate at True Ventures, had beforehand been main the corporate on an interim foundation after former CEO Jay Graber stepped down in March to turn out to be Bluesky’s chief innovation officer. Now he’s taking cost of the corporate because it enters the AI period.
Attie presents Bluesky a playground the place it will probably check out AI-powered concepts like this.
“Vibe coding immediately is form of a single-user, solo expertise,” Schneider defined. “And what I would like to have the ability to do is construct collectively or construct for a gaggle of individuals, and that’s what this product does.”
When creators construct with Attie, they’re related to their ATProto id. Plus, Attie will counsel issues customers may wish to make based mostly on their public Bluesky profiles.
To construct with Attie, customers can carry their very own AI mannequin or use open-weight choices, and the ensuing websites and video games can then faucet into Bluesky’s wider viewers, famous Bluesky COO Rose Wang.
“All people is constructing … However the large query is: Who’s utilizing the factor you’re constructing, as a result of we haven’t solved that downside with distribution,” she stated. “What makes Attie so fascinating is that it comes with the Bluesky distribution, so it doesn’t stand alone.”
That community immediately has 47 million registered users, although it’s seen a decline in engagement, as some customers who examined it out later returned to X.
Past being a testing floor for brand new concepts, Attie ties into Bluesky’s bigger plans to reinvigorate exercise on its community by specializing in each builders and communities within the months forward. These areas may even be supercharged by the protocol’s forthcoming help for personal knowledge, which Schneider stated has been the most important request from builders. Personal knowledge is now in alpha testing, with plans for a rollout by the top of the 12 months, he stated.
“There ought to be tons and plenty of these enjoyable, small social experiences on your pals,” stated Schneider, referencing the sorts of tasks Attie will allow. “We don’t all should go talk with your complete world on a regular basis.”
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