Add one other member to the fast-and-furious AI unicorn membership: Simile. Simply 5 months after rising from stealth and saying a $100 million Collection A led by Index Ventures, it has closed a $200 million Collection B at a $2 billion valuation, the startup says.
The B spherical was led by Greenoaks with participation from Index, Hanabi, Bain Capital Ventures, A*, Manufacturing unit, Definition, and CVS Well being Ventures. CVS can be certainly one of Simile’s marquee clients.
The startup presents simulated customers for areas like advertising and product analysis. It was based by Stanford PhD graduate Joon Sung Park, whose dissertation concerned a venture referred to as “Smallville” through which AI brokers carried on simulated human lives, proper right down to holding events.
The startup’s acknowledged mission of simulating “all eight billion individuals on earth, precisely and actually” is preposterous — the entire motive to conduct market analysis is as a result of people are unpredictable, guided, as we’re, by each feelings and motive. Nevertheless, simulating customers for analysis is a promising space. It’s akin to vibe coding for product mock-ups.
Different startups on this vein have additionally caught VC consideration, resembling Aaru, which raised a Series A in December, also at a hefty “headline” $1 billion valuation.
