Amid a worldwide reminiscence scarcity pushed by the AI buildout, Apple is elevating costs of its Mac and iPad lineups, as reported by Bloomberg. For the second, there isn’t a rise in iPhone costs, however there’s a risk that it might arrive later within the yr.
The brand new entrant to the MacBook lineup, MacBook Neo, will now price $699 as an alternative of $599. The corporate additionally raised the bottom MacBook Air’s worth from $1,099 to $1,299 and the MacBook Professional’s worth from $1,699 to $1,999. The desktop-class Mac Studio now prices $2,499, up from $1,999.
iPads additionally acquired a worth bump: The Air now prices $749, up from $599, and the Professional now prices $1,199, up from $999. The bottom iPad mannequin with the A16 chip now prices $449 as an alternative of $349, and the iPad Mini with the A17 chip prices $599 as an alternative of $499.
Apple’s good dwelling gadgets are costlier as nicely. The usual HomePod is up from $299 to $349, HomePod Mini is up from $99 to $129, and the Apple TV field is up from $99 to $129.
The corporate’s Imaginative and prescient Professional headset is now priced at $3,699, from its already expensive tag of $3,499.
“The buyer electronics business is going through an unprecedented problem. The speedy enlargement of AI information facilities has created a rare surge in demand for reminiscence and storage. Now we have by no means seen a element worth enhance this a lot, this shortly,” the corporate informed CNBC in a press release.
“We all know this isn’t welcome information, and we’re working tirelessly to search out options,” it added.
Final week, Tim Cook dinner informed The Wall Street Journal that worth hikes for Apple’s merchandise had been “unavoidable,” as reminiscence and storage element costs maintain rising due to the AI increase. Throughout the firm’s earnings name in April, Cook dinner alluded that for iPhones, the corporate was going through constraints on the primary processing chip somewhat than reminiscence. He additionally mentioned that it “might take a number of months to succeed in supply-demand stability” for Mac Studio and Mac Mini.
Apple discontinued the bottom 256GB $599 Mac Mini in Might, and made the $799 base mannequin with 512GB storage the bottom mannequin. The M4 Professional configuration is now $1,599, up from $1,399.
In March, analyst agency Counterpoint famous that smartphone DRAM costs have jumped by 50%, and NAND Flash storage costs have jumped by over 90% quarter-over-quarter in Q1 2026.
“Now we have reached a degree the place absorbing reminiscence worth hikes is unattainable except one needs to run a enterprise at a significant loss. Reminiscence costs have elevated greater than fourfold since This autumn 2025, and this single element has eroded the revenue margins of most client electronics gamers. Apple has executed nicely to carry costs regular till now, although it hinted at will increase final week,” Tarun Pathak, analysis director at Counterpoint, informed TechCrunch.
“The rising demand for AI infrastructure has basically modified the reminiscence provide chain, which means increased BOM (Invoice of Supplies) prices at the moment are an enduring problem. We additionally anticipate different PC and pill OEMs to comply with Apple’s instance. They could increase costs on choose merchandise, lower reductions, or modify their product traces to focus extra on premium gadgets,” he added.
Whereas the AI chip crunch is affecting client corporations, suppliers like Micron are reaping the benefits. The corporate clocked in a 4x leap in year-over-year income in its most up-to-date earnings.
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