Slate Auto, the EV startup backed by Jeff Bezos, has constructed its enterprise across the thought of simplicity and customization. Begin with a $24,950 unpainted gray electric truck with 205 miles of vary — and not one of the technological aptitude — and let the customer customise it to their liking by means of car wraps, decals, lighting, and different equipment.
The car wraps — printed vinyl movie that may be utilized to a automotive, truck, or SUV with no need to color it — are a central part of this customization strategy with tons of of various colours and mixtures. And now Slate is including much more by means of a partnership with crayon maker Crayola.
Slate stated Thursday it can provide 5 car wraps that use signature Crayola colours, together with Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion. The Crayola-color car wraps price $1,549.99, in keeping with Slate. The corporate can be throwing in an identical Crayola key fob and “Slatelet,” that are {custom} artwork items that snap onto the dashboard, for individuals who go for a crayon-colored car wrap.
This isn’t Slate’s solely collaboration, though it could be the one most recognizable to youngsters. The corporate can be working with NYC artist Max Kolo on a car wrap. That is, nevertheless, a primary for Crayola. Anna Roca, head of worldwide partnerships at Crayola, stated that is the corporate’s first automotive partnership.
Slate wouldn’t disclose whether or not it’s working with different firms like Crayola to supply extra car wrap designs. A Slate spokesperson stated in an e-mail that “we’re excited to welcome Makers, creators, and companions over time,” suggesting that extra wraps may nonetheless come.
And contemplating the custom-heavy path Slate has taken up to now, it’s straightforward to think about a slew of design collabs sooner or later.
Slate continues to be a newcomer within the automotive business. The corporate emerged from stealth in April 2025 and has but to make its first deliveries. Final month, the corporate revealed its $24,950 base value and began taking preorders for the car, which begins as a two-seat truck and might be modified right into a dearer $29,950 five-seater SUV.
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