Sylvie Andrews and her associate didn’t simply lose the brand new home they’d helped construct when the Eaton Fireplace ripped by means of Altadena, California, in January 2025. They misplaced a complete decade’s value of sacrifices they’d made to place down roots of their hometown, and the group they’d created. “We put numerous blood, sweat, and tears into it,” Andrews mentioned. “That’s what we misplaced within the hearth.”
That fireside, together with the Palisades Fireplace to the west, destroyed greater than 16,000 buildings and killed 31 people. However whereas Andrews and hundreds of Angelenos had been racing to evacuate, different individuals noticed a monetary alternative. Utilizing Polymarket, the world’s largest prediction market platform, they made bets on the fires—how they’d develop, how lengthy they’d final, and the way a lot they’d destroy.
Prediction markets are primarily playing web sites the place individuals wager on the result of occasions, together with elections, sports activities, the climate, and extra. Something is truthful sport, from oil costs and the unfold of infectious ailments to worldwide incidents. Markets often body questions in a “sure” or “no” style, with the value of a “contract” fluctuating between $0 and $1. A value of fifty cents on a “sure” contract implies that the individuals doing the betting collectively consider the occasion has a 50 % likelihood of occurring. Market hosts earn a living by charging a price on wagers.
In January 2025, Polymarket listed almost 20 questions, created by the platform’s “markets staff,” associated to the wildfires burning up Southern California. How many acres will the Palisades Fireplace burn by Friday, three days after it ignited on a Tuesday? Will the Palisades Fireplace attain Santa Monica by Sunday? When will the Palisades hearth be 50 % contained? Will the Palisades and Eaton fires be contained earlier than February?
Folks spent $1.2 million betting on these queries, according to Aeon Journal. “Wow,” Andrews mentioned repeatedly when she discovered the determine. “My first take is that it’s morally reprehensible,” she mentioned. “The truth that somebody would really feel OK doing that flabbergasts me.”
“The prediction markets are simply the wild, wild West,” mentioned Susan Sherman, who grew up in Pacific Palisades. She misplaced her childhood dwelling within the Palisades Fireplace; her late dad and mom had owned it since 1963, and now it was gone. She offered the empty lot a number of months in the past. “I have a look at (betting on the fires) as simply being very crass and heartless.”
As prediction markets boom and a brand new wildfire season begins, hearth survivors and ethicists say that the betting encourages and rewards callous pondering—and harmful conduct.
One main concern stemming from wildfire prediction markets is arson. “That’s what has me nervous,” Sherman mentioned. Theoretically, having a bet may give somebody the perverse incentive to begin a fireplace or assist one develop. Not like different disasters, akin to hurricanes, flooding, or excessive warmth, a fireplace could be manipulated in minutes by only one particular person. “Programs that tie monetary acquire to wildfire outcomes danger encouraging misuse, together with arson, and aren’t appropriate with our mission,” a spokesperson for the US Forest Service mentioned.
“Think about what a nasty actor may do,” mentioned Ann Skeet, the senior director of management ethics on the Markkula Heart for Utilized Ethics at Santa Clara College. “A market which may help that form of exercise, I feel, is a harmful market.” Firefighters or land managers with unique details about a fireplace’s conduct or an company’s firefighting plans may even be tempted to wager on a fireplace, which might be thought-about insider buying and selling.
