TikTok announced on Wednesday that it’s launching a new standalone app within the U.S. devoted to cultural milestones just like the upcoming FIFA World Cup. The brand new app, referred to as TikTok Professional Occasions, permits customers to have interaction with different followers, discover trending movies, and entry curated creator feeds.
Customers aged 18 and above can earn “Stars,” which might be redeemed for unique advantages, by finishing fan-focused actions inside the app, resembling trying to find trending hashtags, visiting the FIFA World Cup hub, and sharing content material. These unique advantages embody official FIFA World Cup merchandise by means of a devoted in-app redemption retailer, TikTok Store coupons, or the chance to direct TikTok-funded charitable donations by means of a partnership with Feeding America.
By launching a devoted app for international cultural moments exterior of its major platform, TikTok is competing with different apps for person consideration, whereas additionally giving creators and advertisers entry to a extra targeted viewers.
The rollout additionally opens new income streams for TikTok’s new owners by means of sponsorships, partnerships, creator-led advertising and marketing, and promoting.
The corporate notes that customers can entry its FIFA World Cup 2026 hubs inside the principle TikTok app by looking “FIFA World Cup.” These hubs are powered by TikTok GamePlan, a set of merchandise designed to assist sports activities groups, leagues, and broadcasters enhance discovery and deepen fan engagement. The hub is the place customers can go to find content material, creators, and broadcaster highlights from the match.
Customers can obtain TikTok Professional Occasions by way of the Apple App Store or Google Play Store within the U.S.
Though TikTok began as a social media and leisure app, the corporate has gradually expanded beyond that category, with its new concentrate on cultural occasions being the newest step.
Most not too long ago, the corporate launched TikTok GO, a approach for customers to find and ebook inns, sights, and experiences immediately inside its app. As an alternative of directing customers to third-party web sites after they arrive throughout a vacation spot or suggestion in a video, TikTok is positioning itself as a one-stop platform the place viral journey content material can drive bookings and income. The introduction systematically changing its discovery engine right into a transaction layer, which each deepens person retention and opens new income streams.
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