Match Group, the courting app behemoth that owns Match, Tinder, OkCupid, and Hinge, says that it has invested $100 million in one more cell service designed to deliver folks collectively: a Grindr competitor referred to as Sniffies.
The website for Sniffies sports activities varied photos of males of their underwear. That tells you just about all that you must know concerning the app, which is a self-proclaimed “cruising”— or hookup — matching service for homosexual males. The app consists of what it calls a “real-time, absolutely interactive map of close by Cruisers and common native cruising spots.”
“From the primary time I met the Sniffies crew a 12 months in the past, it was clear they’d a deep understanding of their customers and a robust standpoint on how its neighborhood really connects,” stated Spencer Rascoff, chief govt officer of Match Group, in a press release Monday.
Sniffies, based mostly in Seattle, has an estimated 3 million month-to-month lively customers, Match says. The corporate will proceed to function independently, with Match Group aiding the crew’s “imaginative and prescient and development,” it stated.
Match Group has struggled in recent times as Individuals have suffered from dating app burnout and have frequently expressed a want to fulfill lovers the old school manner — like bumping into one another at a bookstore or asking a pretty individual for his or her cellphone quantity. In February, Match Group beat its This autumn estimates however reported declining user growth at flagship apps like Tinder.
