Enterprise companies are turning to creators to construct belief with the subsequent era of founders earlier than a examine is ever written. It’s a pattern that’s been constructing with a16z’s acquisition of Erik Torenberg’s Turpentine podcast and OpenAI’s acquisition of TBPN. Lightspeed Venture Partners simply made its personal notable rent in that vein, bringing on Claire Zau, a seed investor with a serious following on Instagram and TikTok, to supply offers and co-host the agency’s new present, Lightwork, alongside CMO Josh Machiz.
On this episode of TechCrunch’s Equity podcast, Dominic-Madori Davis is joined by Zau and Machiz to dive deep into whether or not the “creator-investor” is changing into an actual operate in enterprise or simply one thing companies are nonetheless attempting to determine.
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