In a new regulatory filing, Netflix revealed that it paid $587 million in cash for InterPositive, a startup co-founded by actor and director Ben Affleck.
The streaming firm announced the acquisition in March, with a press release from Affleck saying he needed to “shield the facility of human creativity.” In keeping with Affleck, InterPublic’s AI instruments assist filmmakers enhance their footage in post-production, notably relating to making up for “real-world manufacturing challenges reminiscent of lacking photographs, background replacements or incorrect lighting.”
On the time, Netflix introduced that your entire InterPositive workforce can be becoming a member of the corporate, with Affleck becoming a member of as a senior advisor, nevertheless it didn’t disclose the monetary phrases of the deal. A subsequent report in Bloomberg prompt that the deal may very well be worth up to $600 million.
In its most up-to-date earnings report, Netflix mentioned that around 300 of its titles have already used generative AI.
